SAMPLE
SAMPLE is a placemaking event, designed to build community capital in a place undergoing large-scale, long-term regeneration. It is curated and produced by HemingwayDesign for Greenwich Peninsula at the start of every Spring, Autumn and Winter. The event helps young, up-and-coming traders to build a network of like-minded people to form a new small business community, and provides new businesses with a platform at an affordable rate, limiting any risk and stress for those starting out. For visitors, SAMPLE is a celebration of the start of each new season, showcasing emerging creatives from the worlds of fashion, beauty, art, design and homewares with their collections, archives and one-off show-pieces alongside a seasonal food market, street food traders, workshops and music. It celebrates slow fashion, sustainable retail and locally-sourced goods for three weekends per year, attracting between 12-20k visitors to each edition.
Traders incl. Worshipful Spectacles, My Yoko, Young Double, The Atlas Works, Volto, Malako Skincare, Pet Hates Toys, Billy Tannery, Blasta Henriet, Eesome, ile Studio, Maya Njie, J+A London, The Good Neighbour Shop, Albion Stores, Cecilia Hammarborg, Fronte, I AND ME, Nadinoo, Woven Store, Community Clothing, Asime, Made by Celeste, Disharee Mathur (Project NewBlue), The Living Workshop, The Botanical Workshop & Alice Early. Food producers & vendors incl. Kompassion Kombucha, Grate Gourmet Rosti, Shrimpy, Route 66, Hej Coffee, Baj Blazin’ Hot Sauce, Arapina, Borna Foods, Blackwoods Cheese Company, Aeithalis, Silly Greens, Coromandel Coast, O’Donnell Moonshine, Ben’s Bakery, Happy Eating House, Black Bee Honey & The Bread Station.
Content incl. entrance features created by From the Land Studio, Blend & Bloom and walkabout entertainment such as Paula the Polar Bear by Greenpeace. Others incl. non-pretentious wine tasting by Renegade Wine, craft workshops hosted by Yodomo, Washy&Friends by Charlotte Barry (an innovative initiative to get children to wash their hands during the COVID-19 pandemic), visible mending by Fabrications and multiple talks programmes ft. a range of leading creatives incl. Cat Drew (Chief Design Officer at the Design Council), Caroline Norbury (Chief Executive at Creative England), Jefferson Hack (Creative Director and co-founder of Dazed Media) and Isabelle Landicho (Art Editor of The Earth Issue), among many others. Melodies International and Worldwide FM both have provided live DJ takeovers over the years and one edition incorporated SAMPLE Lates, taking the market into the evening for live music celebrating the launch of the Design District.
SAMPLE has been featured across BBC Radio London, Time Out, Metro, London Live, BBC 5 Live, Evening Standard & Sky News.
Event Coordinator (18 - 21), Curation & Content Manager (21 - 22) at HemingwayDesign
Curation, Participant Liaison, Research, Event Development, Pitching, Content Bookings, Project Management, PR & Client Liaison, Evaluation & Reporting, Copywriting, Partnerships.
A part of the team for the Spring 2020 edition when the combined age was 23 across curation, production and marketing. Relationship developing with Design District tenants for SAMPLE involvement.
Consistently booking 20% new participants per edition.
