The Drops
The Drops launched in 2021, a monthly market showcasing emerging designers across fashion, homewares and lifestyle, curated and produced by HemingwayDesign. The idea was to grow a community of conscious consumers at King’s Cross, provide a platform for new market traders and to co-curate the event in partnership with the established retailers trading in Coal Drops Yard. It celebrates shopping small and purchasing purposefully, and champions originality, independence, authenticity, sustainability and talent.
For those traders at the market, it is a chance to set up shop at one of the most unique regeneration spots in London, and be mentored via. ‘The Drops Collective’ mentoring programme with sessions provided by founders of the brands located in the yard.
With fashion and music being prominent features in King’s Cross, from the early career UAL students to the established fashion designers who have set up shop within Coal Drops Yard and the incredible music venues in and around the site, such as Spiritland and Lafayette, ‘The Drops’ is not only a nod to Coal Drops Yard but also refers to key moments in the creative industries nurtured in area.
Traders incl. AK Threads, Ara The Altar, Beautiful Freak Fashion Lab, Bryder, Corrie Williamson, Cremate, Costello Studio, Homework Store, LIHA Beauty, LOFO, Lemuel MC, Mahala, Makeda Matheson, Opah Store, Pasman Leather, Printed Goods, Roeck Hauss Studios, Soder Studio, The Bibio Project, The French Workwear Company, The Regular, Twite Quilts, White Weft, Workplay, Woven Store, among many others. Content incl. a live DJ takeover headed up by Spiritland at the December 21 edition.
Curation & Content Manager (21 - 22) at HemingwayDesign
Curation, Participant Liaison, Research, Event Development, Pitching, Content Bookings, Project & Site Management, PR & Client Liaison, Evaluation & Reporting, Copywriting, Furniture Sourcing, Ideation, Partnerships.
Creation of a 500+ trader database to pitch to participate in the newly launched The Drops market and ensured that in 2022, there were 50% new bookings - an even split of returning and new content.
Sourced ‘Foundpop’ to use as the official furniture provider for the market, ‘Konnect Crew’ which is used frequently for on-the-ground staff and initiated the use of branded paper bags for extra exposure.
Developed a partnership with Graduate Fashion Foundation where they supported & funded a new graduate per market in the form of funding their participation fees, hotel & accommodation, allowing for a social media takeover of their channels and inviting down their mentors incl. Henry Holland.
Co-devised The Drops Collective mentoring scheme topics and formed relationships with the Coal Drops Yard retailers incl. Tracey Neuls, Tom Broughton of Cubitts and David Keyte of Universal Works.
